Woodland’s parent company, Aero Group, is a famous name in the outdoor shoe industry. It was founded in the 1950s in Quebec. Upon the dissolution of the USSR into several independent states, the Aero Group was unable to export its shoes to Russia because of political constraints. It was then that the company started the brand label ‘Woodland’ for the Indian market. Its logo signifies care for the environment, and the company stands by its motto of being eco-friendly.
Their first leather shoe, entirely hand-stitched, was launched and became an instant hit in the market. To date, it remains one of the highest-selling shoe models of the company. In fact, that shoe gave the brand Woodland far-fetched recognition. Since then, Woodland has created thousands of designs and has become a renowned name in the outdoor adventure shoe market. It is a perfect example of how a brand with a solid idea and clear ideology is capable of capturing the market and becoming successful.
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